European market leader, Aparthotels Adagio, has opened its second UK property in Birmingham’s City Centre. The newly constructed 4* Adagio Birmingham City Centre provides round-the-clock serviced accommodation, with staff on hand 24/7, combined with the flexibility and independence of 108 modern apartments. The newly furnished apartments range from two person studios through to one-bedroom apartments, each boasting a fully equipped kitchen providing full self-catering amenities.
Guests can also enjoy the benefits of a range of top hospitality services including free high speed Wi-Fi, a breakfast buffet and even a laundry facility including a dry cleaning service. All Adagio aparthotels offer competitive scaling rates with reduced prices from the fourth night, therefore the longer guests stay the less they pay.
The prime central position is an ideal base for business travellers offering a close walking distance to the city’s business district, Colmore Row as well as New Street Station which has excellent connections to BHX airport. It is also ideal for tourists who wish to visit the nearby Bullring Shopping Centre and the vast array of restaurants, theatres, bars and cinemas.
Adagio’s innovative aparthotel concept has been sucessfully rolled-out across Europe and is quickly expanding across the UK following the sucessful opening of Liverpool City Center in 2013. Further developments are planned for Edinburgh and London in 2016 and beyond. Aparthotels Adagio are primarily aimed at mid and long-stay visitors providing attractive tiered pricing from the fourth night onwards.
UK is a key market for growth
Vangelis Porikis, Adagio Director Central & Northern Europe, said: “The UK continues to be a key market for growth and we are delighted to open our second property in the UK’s second city, Birmingham. This will be followed by the highly anticipated openings in London and Edinburgh next year, the success of Adagio’s growth is testament to our ability to innovate in hospitality and bring new ideas and services to guests.
“The opening of Adagio Birmimgham City Centre is an important milestone in the global development of Adagio. The business has seen solid growth in recent years and we are on track to open 150 aparthotels worldwide by 2018 with 15,000 apartments particularly in key European Countries, Latin America, Middle East and Africa.”
About Aparthotels Adagio
Adagio’s innovative Aparthotel concept has been successfully rolled out across Europe and is now being applied to some of the UK’s premier city centre destinations. It is aimed primarily at long-stay visitors and provides fully furnished studios and one and two-bedroom apartments, complete with kitchens and bathrooms, to provide high quality self-catering accommodation.
- The Aparthotels Adagio, N°1 in Europe, offer comfortable and spacious apartments in urban locations, with fully equipped kitchen and hotels services for extended stays based on attractive tiered pricing from fourth night onwards. Created in partnership with AccorHotels and Pierre & Vacances Center-Parcs Groups, the brand provides 3 product ranges:
- Adagio, the midscale aparthotels in the heart of Europe’s leading cities;
- Adagio access, economic range, aparthotels located on cities’ doorstep.
- Adagio premium, upscale range in iconic cities
- The network has 100 aparthotels and 11,000 apartments targeting 150 aparthotels and 15,000 apartments in the world by 2018.
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