Accor, the leading hotel operator and market leader in Europe, is opening hotels in two prime locations right in the centre of Piccadilly Circus and Leicester Square, following the signing of a franchise agreement with Criterion Capital Group who will develop the two properties.
The Trocadero, Piccadilly – ibis Styles
ibis Styles Piccadilly Circus, will be located within Criterion Capital’s world famous Trocadero complex, at the very heart of London’s famous West End. The 583 room budget hotel will open in 2017, following an extensive renovation of the existing building, and will offer a distinctly ‘London’ personality reflecting the colourful, bright and energetic brand persona of the ibis Styles brand, with a hint of humour perfectly matching the electric eccentricity of the Trocadero. The historic London landmark’s proximity to leisure, commercial and retail areas within the West End is second to none and will become a go-to location for London travellers.
The ibis Styles brand is providing dynamic growth for Accor with a network that comprises over 250 budget hotels in 21 countries. Guests are offered the “best of the best” with an all inclusive package that offers room rates, breakfast and internet access.
Victory House, Leicester Square – MGallery
An 80 room hotel within Criterion Capital’s beautiful Victory House, a heritage site overlooking Leicester Square – the cultural epicenter of London – is scheduled to be opened at the end of 2016.
Located amidst London’s leading theatres, designer boutiques and top restaurants, the upscale boutique hotel, which will form part of the MGallery Collection, is the ideal choice for those wanting a distinctive experience in the heart of the vibrant West End. The hotel’s unique personality will exude through its architecture, deluxe interior design and exemplary services.
Criterion Capital is the largest landlord in the Leicester Square and Piccadilly Circus corridor.
The two properties will be developed by Criterion Capital and Accor under a franchise agreement.
Advancing ambitious UK expansion plans
Thomas Dubaere, Managing Director, Accor UK & Ireland, said: “We are delighted with these two new locations in the heart of London, further advancing our ambitious UK expansion plans. The hotels will take inspiration from the buzz and excitement of Soho – the most vibrant neighbourhood in the world – and will bring a new lease of life to these historically significant London sites.
“We are pleased to be able to extend our relationship with Criterion by offering a franchise agreement. Accor is a trusted partner committed to its growing franchise network and these new franchises are further proof of the strength of the Accor brands.”
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About ibis Styles
ibis Styles is the brand of economy hotels with unique personalities and multiple design of Accor, the world’s leading hotel operator, present in 92 countries with over 3,600 hotels and 170,000 employees.
These hotels come in a host of different styles and all feature simplicity, comfort, quality and conviviality. Located in or close to city centers, each property offers an upbeat, stylish, relaxed and fun setting.
The brand is distinctive for its “all-inclusive” package which includes the room, an all-you-can-eat breakfast buffet, high speed Wi-Fi Internet access and a host of other little extras. At the end of June 2014, the network comprised over 250 hotels in 21 countries.
For more information about ibis Styles click here
About MGallery
MGallery is a Collection of more than 70 high-end hotels throughout the world belonging to the Accor group.
Each hotel in the Collection brings to life with talent a unique personality and story, experienced by guests through its architecture, interior design and services. They are inspired by one of the Collection’s three hallmark atmospheres: “Heritage” hotels charged with history reflecting their historic roots, “Signature” hotels that mirror an esthetic universe and style inspired by a personality who contributed to their creation or decoration, and “Serenity” hotels that offer guests a haven of relaxation in a seaside, rural, mountain or urban setting. All the hotels in the Collection invite guests to experience “Memorable Moments.”
MGallery and the hotels in the Collection share three strong values: “Singularity” – each hotel is unique and original with its own strong personality; “Elegance” – a MGallery hotel embodies distinction, stylishness and good taste; and, lastly, “Consideration” – their personnel take pride in offering guests respect, recognition and personalized service.
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