The Association of Serviced Apartment Providers (ASAP) recently released their full year occupancy figures for 2013 showing London operators achieved an average occupancy of 84% with the rest of the UK averaging 80%.
For the fourth quarter October proved to best month with London averaging 90% occupancy while for the rest of the UK October averaged 85%.
The average net weekly rental rate in London for the year as a whole was £1157 (a 5% increase on 2012) with the rest of the UK averaging £620 (a 1% increase on 2012).
James Foice, Managing Director of the ASAP commented:
‘It’s fantastic to see such an excellent performance for our sector both in London and the rest of the UK in 2013. At our quarterly meeting yesterday members reported anecdotally that 2014 has started very positively and overall operators are very optimistic that 2014 should be an excellent year. Expansion continues with many members opening new developments in the first half of the year.’
These include:
- Cheval Three Quays (Tower of London) – 159 apartments opening March 2014
- House of Fisher Aparthotel Reading – 50 apartments opened January 2014
- StayCity Greenwich – 161 apartments opening May 2014
Cheval Three Quays
A striking new collection of 97 serviced and 62 extended stay luxurious apartments, Cheval Three Quays (pictured top), is opening next to the Tower of London alongside the River Thames in March 2014.
Cheval Three Quays is the latest from apartment specialists Cheval Residences which already offer seven beautiful residences in some of London’s most desirable addresses. The spacious and elegant one, two and three-bedroom apartments at Cheval Three Quays have dramatic floor to ceiling windows allowing guests unobscured views of the River Thames with most featuring private glass and steel balconies with spectacular views including the Tower of London, City Hall and the Shard.
This new property will also offer an expansive and stylish riverside restaurant on the ground floor, made even more accessible by the North-side River Walkway, now open for the first time in 20 years. Residing in the heart of this thriving neighbourhood with the buzz of London’s ever-improving social scene on the doorstep, this postcode will appeal to culture vultures and night owls alike.
The architectural design was led by 3DReid whilst the interior design has been carefully crafted by esteemed firm, Forme Design. Elegant touches such as hand painted murals in the lobby by artist Barnaby Gorton reflect the contemporary yet timeless design whilst a spectacular William Pye water feature will be at the heart of the property. The decor throughout the apartments is a fusion of British and European influences with classic Lyndon furniture and original London-inspired artwork in every apartment.
For more information click here
House of Fisher
House of Fishers 100 Kings Road apart-hotel in Reading town centre is now open. Opened on 6 January 2014 after a top-to-toe makeover that took just under a year, the apart-hotel is today a smart and glossy residence with 50 apartments.
The entire Kings Road area is experiencing a massive rejuvenation and is a superb, central RG1 location for vibrant, cosmopolitan living. The 100 Kings Road apart-hotel scheme, a first in Reading, has already generated extremely positive feedback, with bookings for long and short stays secured in advance indicating an obvious demand for serviced accommodation in the centre of the town.
House of Fisher chairman John Fisher said “We are incredibly excited about 100 Kings Road. From the very start the vision for this project was to provide our clients with something different. We wanted to build in the highest standards of comfort and convenience plus provide a true 24/7 onsite service for all our residents. It’s a significant and exciting investment for Reading and will bring a greater vitality to this part of town.”
For more information click here
Staycity Aparthotels
Scheduled to open in April 2014, these two brand new purpose built properties located in London Greenwich are an exciting new addition to the Staycity growing portfolio of affordable serviced apartments in the UK, Ireland & Europe.
The stylish apartments are conveniently located in the historic centre of Greenwich, close to the Maritime Museum, Cutty Sark and the Royal Observatory with easy access to Canary Wharf, the O2 Arena and the Excel Exhibition Centre via local transport links. With Central London only a 20-25 minute tube ride away Staycity are delighted to be able to offer its growing customer base such an exciting location.
This new aparthotel development will comprise a superb range of studio and one bedroom apartments with prices to suit all budgets. Finished to a stunning standard, all studios and apartments will come complete with complimentary wireless internet access, flat screen TV, fully equipped kitchens, Free View and Sky Sports Channels with 24 hour reception at both properties for added convenience. Secure on site car parking.
For more information click here