New research has revealed the hotel and catering industry could be missing out on a huge opportunity amongst female customers who are thirsty for more drinks choices – namely cocktails.
In the Onepoll survey of 2000 women aged 18 and over across the UK commissioned by UK drinks brand Nuba Cocktails, 83% of women aged 25-44 said they would purchase a cocktail in a hotel if one was available.
80% of those surveyed said they would think a hotel savvy and innovative if it offered a professionally pre-mixed cocktail, served from a bottle, with 85% happy to purchase one if it was made with natural, high quality ingredients and was good value.
Huge gap in the drinks market
Vicky Novis, founder of Nuba said: “This research highlights a huge gap in the drinks market for hotels with a groundswell of demand from women for ready-to-drink cocktails that are simply waiting for a premium quality product.”
Novis believes that in Nuba she has created the ideal premium ready-to-drink cocktail that responds to this growing demand, giving hotels the opportunity to achieve strong profit margins whilst offering their customers an affordable and attractive product – whether in the bar, restaurant or minibar.
Nuba comprises a range of high quality, pre-mixed bottled cocktails developed in conjunction with award-winning mixologists and available in three flavours – Mai Tai, Cosmopolitan and Mojito. All Nuba cocktails are made with premium spirits and natural juices and without any preservatives, additives or artificial sweeteners to ensure a quality and authentic taste of a classic mixed cocktail.
Designed to avoid the problem that many hotels have with serving cocktails, such as lack of space, time and resources, Nuba offers hotel bars the easiest and most cost effective way of incorporating cocktails into their establishment. There are no staff training costs and no specialist ingredients or equipment needed to serve a Nuba cocktail, with preparation simply requiring ice and garnish.
Quality needs to be guaranteed
Novis added: “When speaking to hotel and venue owners to determine what the barriers are to serving cocktails most people listed lack of resource and space as the main factors. There was a lot of support for pre-mixed bottled cocktails, but only if the quality could be guaranteed – that was the challenge we set ourselves.
“In Nuba we believe we have achieved the quality customers expect, allowing venues to service the growing demand for cocktails with a range that is accessible and highly profitable. This new research tells us that the demand is there so now is the time for the industry to jump on board or risk missing out.”
Nuba’s diverse portfolio of clients in the hospitality sector includes the five-star Lowry Hotel in Manchester which is already making the most of the opportunities this new research illustrates. The Lowry Hotel’s Elaine Bower said: “We are always looking for innovative and appealing new products to offer our clientele, particularly through our mini bars. Nuba appeals to our entire mix of guests and I think this is due to the products’ originality, authentic taste and sophisticated look. It fits nicely with the established brands we already offer and is selling extremely well.”
For more information click here