InterContinental Hotels Group has announced the signing of Hotel Indigo Bath. The hotel will operate under a franchise agreement with St James’ Hotels Group, a wholly-owned subsidiary of the Somerston Group, a longstanding IHG partner.
This will be Somerston’s first Hotel Indigo property and forms part of a larger portfolio of Hotel Indigo hotels being developed by the group – a clear vote of confidence in the brand. The hotel is expected to open towards the end of 2016.
The 121-room property will be rebranded from two existing hotels and a restaurant all located in a Grade 1 listed historic Georgian building on South Parade. It will feature a restaurant, bar and gym.
Hotel Indigo Bath will be located right at the heart of Bath city centre, close to Bath Abbey and to the famous Thermae Bath Spa. The hotel will be perfect for those wanting to explore and discover the many historic and cultural experiences offered by this UNESCO World Heritage Site.
Reflecting the neighbourhood
Every Hotel Indigo property is designed to reflect the local neighbourhood and Hotel Indigo Bath will be no exception. From the exterior architecture to the hotel’s interior design and locally inspired menus; every Hotel Indigo is unique to its surroundings, and no two hotels are the same.
Anna Corkill, IHG’s Development Director for the UK, said: “The boutique hotel market is the fastest growing segment in the industry and our pioneering Hotel Indigo brand is leading the field in Europe. We’re thrilled to have found such a perfect site in Bath and we’re looking forward to working with St James’ Hotels Group to open a brand-defining Hotel Indigo property.”
Last year the Hotel Indigo brand celebrated its tenth anniversary with the opening of its 60th hotel globally – Hotel Indigo Paris Opera. In Europe, there are 17 Hotel Indigo properties open with a further 12 hotels signed into IHG’s development pipeline. Of those, eight Hotel Indigo properties are open in the UK and a further seven are in the pipeline.
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