glh, the London-based hotel group and subsidiary of Singapore listed GuocoLeisure Group, opened every hotel Piccadilly (London) on 23 February – the first of the new every hotels brand – with three more expected to open over the next 18 months.
The every hotels proposition, a category busting innovation in the sector, offers luxury ‘featured’ bedrooms but without meeting rooms, spas or a plethora of restaurants and bars, usually found in traditional four star hotels.
Two year research programme
every hotels is the result of a two year research, insight and customer feedback programme. Focusing on giving guests what they really want, and not what they never use, every hotels aims to meet the needs of the quality conscious business professional and savvy city explorer. Features include:
- Modern, well equipped bedrooms designed around guests, with a Hypnos bed, rainfall shower, Smart TV and added touches like Nespresso coffee machines and complimentary soft drink mini bar
- Choose Your Own Room booking service so guests can pre-select their room prior to arrival
- Online check-in and check-out putting the guest in control
- A great central London location with genuinely knowledgeable hosts trained to help guests get more from their stay
- As with all glh properties, every hotels will offer the fastest ever, free and unlimited Wi-Fi as standard. (Currently achieving up to 882 Mbps).
Better understanding the modern traveller
Mike DeNoma, CEO, glh, says:“We believe we conduct more research than anyone our size, we do this to help us better understand the modern traveller, who has a new set of expectations. We found Wi-Fi is now considered a given, alongside water and heating and we took this seriously. Increasingly many see it as a new human right and we don’t believe hotels should charge for those. I’m proud to say our free, unlimited Wi-Fi at our every hotel Piccadilly is not only the fastest in the hotel industry, but for now faster than any public space the world over.”
No hidden surprises – or costs
Richard Sofer, CEO every hotels, says:“What came out loud and clear was that guests wanted a great room with great tech, in a great location. What is really important to today’s guests, regardless of whether they are travelling for business or pleasure, is they don’t want any hidden surprises. So, not only is our Wi-Fi complimentary, but so are our mini-bars, Nespresso machines, printing facilities and in room entertainment.”
A better deal for hotel owners
The every hotels proposition is designed to tackle a specific need for hotel owners in the four star sector. With better investment and overhead efficiencies, the unique Value Centre (VC) management model and guest centric approach, every hotels deliver stronger yields and is ideal for existing hotel conversions and new builds.
The launch of every hotel Piccadilly will be followed by Bloomsbury, Hyde Park and Leicester Square over the next 18 months with an ambition to add up to another 50 hotels globally by the end of the decade.
For more information about Every-Hotel click here
About glh
glh refers to GLH Hotels Management (UK) Limited, a subsidiary of GuocoLeisure Limited.
glh is the largest owner-operator hotel company in London with over 4,000 hotel rooms. In total glh. has 8,279 bedrooms and 337 meeting rooms across 36 hotels in the UK.
For more information about glh click here
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