The UK is set to see visitors flock to the capital this month in anticipation of the birth of the Royal baby. According to lastminute.com, flight bookings into London have increased by almost a fifth (17%) and hotel bookings in the last week of June have already increased by 13%. lastminute.com has also predicted that the latest addition to the Royal family will boost the capital’s hospitality market, with sales of London hotel rooms set to rise by at least 30% in the weeks surrounding the birth.
Royal Family attracts London tourists
Since Kate and William’s fairy tale wedding in 2011, a new found excitement for the British Royal Family has been marked by an uplift in tourist trips to the capital and it seems the Royal baby is no exception.
Italians seem most excited about the arrival of the third in line to the throne, with flights from Italy into London up a huge 118% year on year. The French are also keen to be in town for the birth with flight bookings over the Channel up 12%.
Londoners exit!
However, it seems those at home are less excited about the Royal arrival. lastminute.com has also revealed a 41% year on year increase in Londoners booking trips out of the capital next week to popular destinations. It seems residents of London are choosing to escape the baby hubbub by getting away abroad, with Barcelona and Amsterdam being the top baby-escapes – stays at these destinations for trips starting next week are up 37% and 13% respectively.
Mark Maddock, Managing Director of lastminute.com UK and Ireland says, “Our booking trends suggest that Royal fever shows no sign of slowing down. Whether jetting in from overseas or escaping the madness of the capital altogether, it isn’t everyday a future King or Queen is born and the ripples are already being felt in travel. London is a fantastic city to visit at any time, but the excitement of a Royal baby is providing an extra special reason to stay this July.”
For more information click here
About lastminute.com
lastminute.com, the undisputed champion of last minute travel and leisure, is all about giving people five-star experiences for three-star price tags. We’ve been doing it since 1998 and we’re happy to say we’re the best at it. Officially.
We’re the UK’s largest provider of things to do across the world with over 1.65 million site visitors per week. Hotels, spa days, city breaks, meals out, theatre deals… we provide customers with great last minute deals encouraging spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain